What To Say: How to Find Material To Fill Your Seminar or small business Management Course
Seminar marketing is one of the most productive and cost-effective ways to build your financial practice! Sponsored seminars are expected to grow 10 to 15% annually for the next decade. Sponsored seminar marketing provides you with a repeatable, systematic marketing process where you can leverage your knowledge.
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Running a seminar or a small business management course can potentially be a labor intensive undertaking. You want to ensure the ROI. A major part of that effort will be in researching developing your materials for presentation. How do you do this?
The following acronym (SOAP) sums up the process and the result:
reSearch
leads to Originality
and Authenticity
in Presentation
Essentially, if you research your topic thoroughly before you begin, even when it is an area you work in daily and are familiar with, you are more likely to produce original materials and ideas and present them in a fresh and authentic style.
In addition, you want to get away from the dull familiarity of 'talk and chalk' training. Training should be participatory and your presentation materials should include in addition to standard lecture materials,
o Ice breakers such as problem solving and team bonding exercises
o Scripts for introducing
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